How It Works
Five stages. Each one feeds the next. The system compounds over time.
Client Design
Wk 1–2We map your ideal seller or counterparty profile at the granular level — title, firm size, deal type, deal stage, and psychological trigger. Then we build cohort segments that reflect real buying psychology, not demographic buckets.
Batch Pre-flight
Wk 3–4Before any message goes out, every cohort runs through a simulation layer. We model how your specific personas will respond to each sequence touch — and we fix weak points before they cost you warm leads.
Campaign Execution
Wk 5+Sequences go live with a precise cadence. Every reply, connection, view, and silence is captured as a behavioral data point. We're not just sending messages — we're building a signal database from day one.
Monthly Optimization
Mo 3+Every month, we pull the data and run a full performance review. Open rates, reply rates, meeting conversion, cohort-level signal patterns. The sequence gets updated based on what the field data tells us.
Intelligence Compounding
Mo 6+At six months, your data set becomes a genuine competitive asset. We run enrichment passes, recalibrate the predictive model, and begin building the intelligence layer that makes every future campaign faster and sharper.
What to expect, and when
Common questions
How many contacts do you reach per month?+
Volume is governed by two things: your tier and the platform limits we respect. LinkedIn caps weekly connection requests — Sales Navigator profiles run around 200/week, and we operate below that ceiling intentionally. Pushing to the edge risks account restrictions and damages sender reputation. Email volume is governed by inbox and domain warm-up limits — typically 30–50 sends per inbox per day on dedicated sending domains. Our tiers are built around those constraints: Foundation (LinkedIn only, ~700 contacts/mo), Multi-Channel (LinkedIn + email, ~2,500/mo), Scale (full multi-channel at max sustainable volume, ~5,000/mo). Every contact still has to clear ICP validation before entering the pipeline — volume without precision is just noise.
What does 'data hygiene' actually mean in practice?+
Before any contact enters a campaign, we run a validation pass — checking for invalid emails, stale titles, duplicate entries, and enrichment accuracy. A recent client audit found 24% bad data across 12,181 contacts from a leading vendor. That's the problem we're solving. Bad data doesn't just waste spend — it damages your sender reputation.
Do I need to have existing outbound infrastructure?+
No. Most clients start from scratch. We handle the tooling, the ICP architecture, the sequence build, and the data layer. You bring domain knowledge about your market — we build the infrastructure around it.
What's the difference between Phase 1 and the later phases?+
Phase 1 is execution — we're building and running your pipeline. Phases 2 and 3 are intelligence layers built on top of the behavioral data your Phase 1 campaigns generate. You can't skip to Phase 2 without the signal data. The system compounds because Phase 1 creates the raw material for everything that follows.
How long before we see meetings?+
Most clients see qualified meetings within the first four to six weeks of campaigns going live. The first two weeks are typically prospecting and early acceptance activity. Replies and meeting requests follow in weeks three through six as the sequence progresses through the later touches.
What happens to our data if we stop the engagement?+
You keep everything. All contact records, behavioral data, sequence files, and enrichment data are yours. We document the full data structure so you can migrate to any system or operator. Data ownership is not a marketing line — it's how the engagement is structured from day one.
See the process in action
One conversation to map out what a five-stage pipeline looks like for your specific market and deal flow goals.
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